PreppyDude
Give 'da dude some clicks.
Feb 18 08 @ 01:03 AM
Snuggly Spy-Love
Via BoingBoing:
Thank you! Thank you! Mark Fiore for summing up my feelings (reading my mind?) on the illegal wire-taps. Genius!
Feb 17 08 @ 11:07 AM
The value of Branding
Some promising discussion on brand degradation is underway at HBR.
I argue that Umair's hypothesis is correct, but not for the reasons he is proposing.
Choosing Google as a case study is the wrong approach. Branding value is being quantized to the smallest possible scope of a business transaction.
In increasing instances, Brand You combined with tribal support is the most apropos model.